Record-breaking New Year’s Eve

The island of Aruba bid a spectacular farewell to 2023 and unforgettably welcomed 2024, marking it as one of the most celebrated New Year’s events in the region. MooMba Beach, known for its pristine white sands and beachfront ambiance, transformed into the epicenter of festivities, drawing a record-breaking crowd, hosting spectacular fireworks, and creating an unforgettable atmosphere filled with music and fun.

The highlight of the celebration was the free-access New Year’s Eve Beach party, which saw an astonishing attendance of over 4,500 visitors, including both locals and tourists. Against the backdrop of Aruba’s picturesque shoreline, partygoers gathered at Aruba’s premier beach bar, MooMba Beach, for a night filled with music, dancing, and enjoyment. The lineup of talented local DJs energized the crowd as they counted down to the magical midnight hour when champagne flowed freely, and the skies above the Caribbean Sea lit up with breathtaking fireworks.

Attendees at MooMba Beach were treated to a front-row view of the stunning Aruba fireworks display, presented by Marriott and Ritz Carlton, setting the tone for a night of unforgettable celebrations and memories.

The festivities continued New Year’s Day with a tradition known as the “Unox Nieuwjaarsduik,” a Dutch version of the Polar Plunge. At noon sharp, over 2,000 participants gathered for this free event, ‘bravely’ running into the warm Caribbean Sea while donning the iconic orange Unox winter hats. Even though the water temperatures in Aruba are high, the unique and refreshing experience is something that attendees won’t soon forget.

MooMba Beach, renowned as Aruba’s premier beach location, consistently delivers a cool beach vibe and a picturesque restaurant beach setting. This year’s New Year’s celebrations exceeded all expectations, leaving a lasting impression on attendees. Many have already marked their calendars for next year’s festivities, eager to return to this incredible destination.

For a visual recap of the New Year’s Eve and New Year’s Day celebrations at MooMba Beach in Aruba, you can watch the full video at or visit for more information.

MooMba Beach and Aruba have set the bar high for New Year’s celebrations, and the island looks forward to welcoming even more visitors in 2024 for another round of unforgettable moments.

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