The We Care Initiative is the overall happiness program of social leadership and charity by Aruba Wine and Dine. The heart of the initiative is the AWD Charity Foundation – a non-profit organization whose primary objectives are philanthropy and social well-being (e.g. educational or other activities serving the public interest or common good) in Aruba.
The Aruba Wine and Dine Hospitality Group is the main sponsor and in the last few years many social initiatives and programs have been supported, like for example: Restaurant Week profits for Maris Stella Elderly Homes, Adopt an Addict, Holiday celebrations of the elderly (Christmas, Easter, etc .) Synchronized Swimming Club ‘The Barracudas’, COVID-relief response ‘One Happy Community’ and Disabled Golf Association Aruba.